As everyone’s lives become increasingly more complicated and time precious, Samsung become committed to delivering connected products to help you do more and make life easier. The Galaxy Ecosystem allows each product to talk to each other from anywhere. With so many Galaxy products the challenge was how to demonstrate this ecosystem in a fun and connected way.
Taking Samsung to the EE Consumer Live where the audience are surrounded by competing or similar products, we had to disrupt retailers and create a fun space that would educate and reward.
Our Galaxy Roadshow stand heroed the products that make up the Galaxy Ecosystem. Through a series of connected experiences, we created a much larger than life ‘Spin-to-Win’ Galaxy watch, a connected fridge-to-oven digital conveyor belt resulting in a free tasty muffin. Just select the ingredients from the touch screen display on the fridge and watch the digital robotic arm create a muffin for the consumer to collect from the oven. An ‘emoji’ wall, Mini Movie selfie set, soundproof TV room and at the heart – a 10 year birthday installation showing the history of Samsung Galaxy.
4000 stand visitors
1760 meaningful conversations
11,620 direct engagements via the hero ‘spin to win’ experience