Connecting with your audience and nurturing that relationship with the next generation of brand fans is crucial. And brand experiential marketing offers a truly unique opportunity to do this because one-to-one communication and the chance to participate intimately with the brand can be one of the most powerful ways to engage.
When executed well, brand experiences form lasting memories with your audience, which means they’re way more likely to share their experiences on social. And the drive to sales can increase exponentially too.
The power of a positive brand experience
Our highly successful Rolls-Royce’s activation at Goodwood Festival of Speed was a case in point. Consumers stepped into a quintessentially English garden before sitting back in the new Black Badge, fully immersing themselves in the rich heritage of Rolls-Royce.
The award-winning brand activation was not only the fan favourite event of Goodwood but it also helped secure a highly successful year for Rolls-Royce.
Out-of-home media, whether static or digital, connects with customers in the real world. And done well, can prove incredibly successful.
26% of people visited a store as a result of engaging with an OOH ad.
What’s more, if you add an experiential or interactive element to OOH, you get an even more powerful engagement. Outdoor projection mapping, fly posters, street murals and experiential billboards all deliver more interactive and memorable campaigns.
We took TikTok to the streets … and Cannes
To maximise engagement for their Learn on Tik Tok campaign ENERGY co-created 3 mega murals in 3 cities across the UK. The humorous yet educational designs, featured fun facts that played into the iconic site locations. And got the exact attention we were looking for, from our audience …and the judges at Cannes.
