Project Description

To help build awareness and increase sales of their food range of products, a high-profile pop-up restaurant was created in Hoxton Square. We sourced and revamped the venue as well as all of the staff, including the chefs.

A social media campaign was created to hero the restaurant and to act as the payment mechanism; guests paid for their meals with social currency by posting their photos on Instagram and Twitter. The 10 day activation reached 1,888 customers and the bespoke menu was a great demonstration of how delicious Weight Watchers food is.