Project Description

To create awareness of Black Badge amongst a younger global audience, we created a daring and unexpected experience that embodies the very spirit of the brand’s darker and more edgy side.

The 900 sqm experience, rated by many as ‘the best at this year’s Festival’ included a 5m high Spirt of Ecstasy, ‘The Black Goddess’, emerging from a fountain pool of black oil, proudly overlooking the Black Badge trilogy of cars, Ghost, Wraith and Dawn. The experience was made up of four distinct segments on the public side, two featuring cars, one cinema and one museum. A discreet VIP area featured an indoor lounge, live artistic creations, F&B and music.