Project Description

AVIS Europe wanted a high-profile way to announce the launch of the new Mercedes E-Class to their fleet. ENERGY created a roadshow to promote the new Mercedes to travellers in France and Germany bringing the driving experience to life with a virtual reality film produced showcasing the E-Class driving along one of Europe’s most stunning roads. Potential clients were rewarded with AVIS branded VR headsets and their data captured on a bespoke developed mobile app.